Brand design

Development of the brand visual identification system

Branding Agency AVC develops a system of visual identification for new brands and updates existing ones. A unified system of visual identification of the brand is developed on the basis of the strategy and positioning. It solves several problems: makes the brand recognizable and makes him stand out from the competition, forms the right image of the company, increases audience loyalty, makes ad’s communications more effective. The establishment of brand visual identification system includes the following stages:

• Creativity. Create basic elements of corporate identity: logo design, corporate font and colors and other stylistic elements, navigation design, decoration of interior and exterior.
• Development of a brand book. A brand book (or guideline) — guidance on the usage of corporate style where rules of work with the brand elements are described for all advertising media.
• Implementation. The Agency participates in implementation/support the new style.