"Vitamel": development of a new trademark of bifidoyogurt
Feature of new bifidoyogurt is the maintenance of a natural bio-complex – a unique combination of vitamins and minerals. The product is calculated on wide audience of the citizens opened for all new and choosing useful products.
The task to allocate a new ruler on the shelf with usual yogurts was set, having reflected innovations in category and having placed emphasis on advantage and bright tastes.
The line of "Vitamel" became the second in assortment dairy bio - the products of the company developed in partnership with AVC.