Tilsit-Ragnit. Comprehensive rebranding of a cheese factory in the Kaliningrad region

Tilsit-Ragnit is a brand of a unique collection of craft cheeses produced at the historic cheese factory of the same name in the Kaliningrad region.
The purpose of the update is to emphasize the origin and character of the brand, to add expressiveness, to make the product packaging informative and recognizable.

A new brand platform was developed. Our focus is the historical background. The history of cheese making in the region is the main argument confirming the unique expertise of the brand.



The essence of the brand is reflected in the slogan — COLLECTION OF CHEESE OPENINGS.

Within the framework of the new design strategy, the architecture of the brand's assortment portfolio was built, and all key sublines were updated. RTBs for each cheese variety were defined. Defined the brand's photographic style emphasizing its key values. 

The strategic and graphic constants are enshrined in the comprehensive Tilsit-Ragnit brandbook, the brand's foundational document.






The food slides are based on high quality naturalistic images placed on a branded black background. The illustrations convey the idea of exquisite taste sensations, freshness and appetizing. Compositions of food slides can be supplemented with appetizing details in the form of greens, tomatoes, spices.








Project team:

Olga Oleinik — Head of the project

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yan Ignatovich — Designer

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager

Konstantin Oleinik — Creative strategist