SLAM. Design for a line of energy drinks
Minsk Soft Drinks Factory enters the Russian market with a series of energy drinks.
The agency had the task to develop a stylish emotional label.
The solution was a bright design in the style of urban street art. The inverted letter in the name is a metaphor for the rebellious nature of SLAM.
Author's graphics, large forms, bold typography set an energetic visual rhythm and make the product noticeable and recognizable on the shelf.
Vlad Dolzhevsky — Art director
Irina Shebeko — Designer
Olga Oleinik — Managing partner, Creative director
Alexey Litvinovich — Designer
Natalya Elinskaya — Account director
