Packaging redesign brand «Magic Summer»

«Magic summer» is a well-known Belarusian juice brand. After its 10 years successful existence on the market it was necessary to “rejuvenate” the packaging design. Packaging redesign brand «Magic Summer» is a classic example of an evolutionary approach.

We managed to keep all the valuable visual anchor, thanks to which the brand is loved consumers Belarus. At the same time, we have added lots of fresh design solutions that strengthen the emotional perception and added commercial value of the brand.