Linni. Development of brand platform and packaging design

FARMLAND is one of the largest pharmaceutical companies in Belarus. The company strives to make the quality of life better and health more accessible, and offers effective pharmaceuticals and herbs.


LINNI is a line of innovative dietary supplements for active self-medication, created to manage the “appetite for life” of modern people. Designed for active self-medication, this product line is part of the umbrella brand of Daliom Biopharmaceuticals, a Swiss company specializing in high-tech health solutions. The product is based on Indian plantain seed hulls with other plant fibers and probiotics to improve gastrointestinal function, weight loss and quality of life. 


LINNI is represented by 6 products:

1. Linni Slim – appetite control and weight loss

2. Linni Detox – complex cleansing of the organism

3. Linni Gastro – improvement of stomach function

4. Linni Col – improvement of intestinal function

5. Linni Hepanorm – improvement of liver function and cholesterol reduction

5. Linni Lax – normalization of stools

The wide range of LINNI products solves complex problems related to the GI tract, liver and overweight.

The main benefit of the brand: it understands you and helps you manage your “excessive appetite for life”.

The package design emphasizes the origin, reveals the main advantages of the products and their purpose in an easy and accessible form. Black color for the background is chosen as a symbol of elegance, technology and versatility. Color coding has been designed to identify the products within the line. 

Stylized pictograms indicate the affected area.





Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Anna Meleshkina — Designer

Yan Ignatovich — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Konstantin Oleinik — Creative strategist