LIDSKAE LID SUPER FRESH. Development of package design for a new type of beer
LIDSKAE LID is a line of light beers, recently supplemented with a new variety. LIDSKAE LID SUPER FRESH is a light beer with light citrus-spicy notes in its flavor.Our team had a task to develop a design that would convey the extra-fresh flavor of the new variety and at the same time maintain continuity with the main variety of the LID line.
For the background of the label, a silver color with a frost pattern was chosen, emphasizing the freshness of the product. The graphic element on the necklace symbolizes the citrus notes in the taste.
The developed design in structure is a logical continuation of the LID line, the design solutions on the background well emphasize the flavor features of the product.









Project team:
Ilya Pushkar — Art director
Irina Shebeko — Technical director
Veronika Nesteruk — Designer
Olga Oleinik — Managing partner, Creative director
Natalya Elinskaya — Account director
Anna Vasiukovich — Project manager