K8. Development of identity for a construction holding
K8. Development of identity for a construction holding
K8 - umbrella brand of the largest construction holding in the Kaliningrad region, created to unite a number of separate types of business that have long been leaders in their categories.
The creation of the K8 brand will intensify the development of the holding's ecosystem and strengthen the position of new business units that will develop in it.
The agency was tasked with developing an identity for the umbrella brand.
The logo is the main style-forming element, which in simple forms conveys the understanding of the holding's business, the mobility of processes, the interconnection of all elements that create a high-quality modern product and service. It’s based on the principle of the golden ratio.
The large figure-eight, the shape of which itself is infinitely complex and geometrically perfect, visually rhymes with the plasticity of the letter "K". Additional style-forming elements add depth and personality to the style.
Project team:
Ilya Pushkar — Art director
Irina Shebeko — Technical director
Veronika Nesteruk — Designer
Anna Meleshkina — Designer
Olga Oleinik — Managing partner, Creative director
Natalya Elinskaya — Account director
Anna Vasiukovich — Project manager
Konstantin Oleinik — Creative strategist