Indejka iz Lidy. Traditional Belarusian recipes

The actively developing brand "Indejka iz Lidy" presents a new line of products prepared according to specially selected traditional Belarusian recipes.

Our team faced the task to develop a design that would highlight the new line, emphasize the excellent quality of all products and positively charge the national flavor.

The inspiration for the new design was the traditional Belarusian "Malyavania dyvany" or "Malyavanki". Symmetrical composition, traditional color palette, plant frames with silhouettes of turkeys - these elements create a link between the past and the present, give the products a strong emotional charge and magnetism.






Additional branding emphasizes important product features and cooking method recommendations for consumers.

Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yuliya Kostyukevich — Designer

Anna Meleshkina — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager

Konstantin Oleinik — Creative strategist