Development of design-strategy of the Belarusian Tradition brand for new lines

AVC developed a design strategy for the "Belarusian Tradition" brand.

The brand expanded its assortment with a new product category "Meat spreads" and updated the packaging design for the line of canned food “At Home”.
The line of spreads is represented by flavors: "with mushrooms", "with herbs" and "with nuts". The packaging design uses professional foodstyling to emphasize the gastronomic advantages of the product and color coding for each flavor. 




The line of canned food "Po-domashnemu" is also represented by 3 SKUs: chicken, beef and pork in ecological glass jars. Bright illustrations and color coding help to easily identify each product. Additional branding has been developed to emphasize the important features of the products for consumers.




Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yuliya Kostyukevich — Designer, Illustrator

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Konstantin Oleinik — Creative strategist