Design of the Skippy Light sub-line

Skippy Light is a sub-line of Skippy baby nappies with improved absorbency and moisture retention. Thanks to the presence of superabsorbent in the composition, Skippy Light nappies become a reliable assistant for caring parents.

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The Skippy brand portfolio includes three sub-lines - Skippy Simple, Dr.Skipp and Skippy Light. Our task was to rethink the packaging design of the Skippy Light range so that it would be a logical continuation of the Skippy Simple range, with all the attributes of the children's range, while at the same time identifying the main functional differences and giving the packaging a modern, attractive look.

We used the existing colour scheme of the packaging to maintain the continuity of the design, but added brightness and emotionality.

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There is a new storyline with the brand character. Now the cute kangaroo is flying on a balloon, which gives the packaging a light and memorable look. The same story is repeated inside on the nappies themselves.

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Special branding emphasises the product benefits and makes Skippy Light packaging even more attractive and functional.   

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Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager

About project
Client

TDM Impex Ltd

Services

Package design.

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