Chiilz. Development of packaging design for “mysterious” new flavour “Mystery edition”

The agency was tasked with developing a design for a new Chiilz flavour. After the “candyfloss” with unicorns, it was important to maintain the emotional level of involvement of Chillz.

This is how a maze of question marks appeared, which is being explored by the mysterious yeti. They are busy with an important task – exploring the maze in search of a new interesting flavour. 

The packaging design, its plot and colouring help to convey the idea of the new Chiilz “Mystery Edition” flavour, while not revealing it completely, but rather hinting at the fact that each sip is an exciting adventure to unravel the mystery.

Let's unlock the mystery of flavour with the new Chiilz!








Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Veronika Nesteruk — Designer

Anna Meleshkina — Designer

Yuliya Kostyukevich — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager

Ekaterina Martinovich — Illustrator