BonGenie. Development of spring design
Belarusian manufacturer of refined desserts BonGenie presented a spring limited collection of macarons. It was necessary to develop emotional, fresh design.
Solution:
A bright yellow background and colorful flowers as symbols of approaching spring warmth and light feelings.
As a result, the assortment became a 2-in-1 gift: a sweet treat and an elegant bouquet of flowers.
Project team:
Vlad Dolzhevsky — Art director
Ilya Pushkar — Designer
Irina Shebeko — Designer
Anastasia Sokolovskaya — Copywriter
Anastasia Kavtaradze — Project manager
Olga Oleinik — Managing partner, Creative director
Natalya Elinskaya — Account director