Agency

AVC — is a branding agency specialized
on building and elaboration of brand visual strategy.

We know how to launch a brand and how to improve its communications.

Create effective brand communications

Help clients to build and develop the brands of their companies, products, services.

Bring together brand and its audience

Make brand communications clear and comfortable for modern consumer. Our projects are maximally designed for fast and clear implementation

Algorithm

Briefing

We define objectives and tasks, consider the stages of the project, coordinate budget

Analysis

Analyze product, target audience, explore the place of activity, we research brand’s competitors and market segment where the future brand will perform

Strategy

We find out unique features and develop an effective brand strategy. Establish positioning and unique vision of solving the problems

Concept

While developing the concept we use a non-linear approach and design thinking, define the main vector for visualization. Select proper tools and materials to build a relevant visual system of the further brand communications

Implementation

According to the established concept we develop the visual part of the project. Appropriate competences in graphic and interactive design help us to work over the relevant brand image. We produce and carry out all the necessary brand materials

Awards

AVC works repeatedly became finalists and winners of local and international festivals of advertising and marketing such as Red Apple, White Square, KIAF, Idea!, Golden Hummer, Yerevan International Communications Biennale, Adnak. The agency’s highlight was the team’s victory at Cannes Lions in 2013, the contest Young Lions, category "design"


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