Westline: “We reinforce your success”

Westline is a Belarusian furniture accessories’ market leader in B2B segment. The company offers wide selection of well-known international manufactures’ products. Key features of Westline are high-quality service, competency, flexible management.

The agency conducted complex rebranding for the company. During that project concept, brand positioning, logo, and visual strategy were worked out.

The essence of the new brand is formulated in the phrase "We reinforce your success". It was the foundation for building all communication systems. The new logo is flexible and easily interacts with cobranded areas. Variants of logo with variable lengths provide an opportunity to create from logo block a kind of platform that symbolize support, service and delivery of the best products in its segment.