«We will sit, we will eat»: logo design for fast food restaurant
We break the stereotype; fast food in this diner isn’t semi-finished products, but fresh high quality convenience food, own production of fresh bread, the unique recipe for a number of dishes, a possibility to compose your own dish, and the main advantage is availability of simple, healthy and delicious food for citizens.
This principle of simplicity and accessibility became a basis for logo design, through the visualization of name in short and full version of tracing by using graphemes of initial letters, we create simple and memorable symbol for the new pleasant city eatery.