Unusual calendar for "Mogotex", the largest manufacturer of textile products in the CIS
Based on the creative idea was the decision to refuse ofstandard approach (a woman's body + a roll of tissue) in a develop idea for calendars of textile industry and show the beauty of tissue forspecial purposes by the uniqueness of their internal structure. Show what lies behind the external simplicity and is available only to professionals yet!
To maintain the aesthetics of the professional literature has been proposed style of tabular layout (visual aid on the properties of tissue). Illustrations of the tissue structure became the basis for a new visual language to be used in promotional materials.