Turkey from Lida. Packaging design of the new line “Svyatochnaya”

The Belarusian brand “Turkey from Lida” has launched a new line of turkey baking products - “Svyatochnaya”. 

AVC had a task to offer a design concept that would not only solve the basic tasks of the new line, but also convey the original character of the holiday. 

The agency found a fresh solution with local coloring:
traditional motifs of Belarusian straw weaving were used in the design. Straw stars, toys, silhouettes of birds became elements of “svyatnogo” design, creating an atmosphere of coziness and festivity.

Self-conducted product photography provided a lot of materials that became the basis for appetizing food slides. And the developed additional branding emphasized the important features of the products for consumers and recommendations on the method of preparation.

Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yuliya Kostyukevich — Designer, Illustrator

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director