The Good Nurse: a new brand of dairy products

AVC conducted a comprehensive brand development of dairy products "Good Nurse" for the Open Joint-stock company "Milk" (naming, slogan, package design).

"Good nurse" product mix consists of the traditional products that are based on whole cow's milk (milk, ghee milk, yogurt, kefir, fruit and berry kefir, fermented baked milk, cream). The name emphasizes the natural origin and forms a kind, sincere and friendly image of the product. Package design with friendly and cheerful cow reinforces the name and sets the tone for product communications: "Good nurse" — the products of good mood.(Good nurse brings products of good mood).