The chilled essence of a birch grove: AVC has developed the packaging for Lidsky kvass

Limited summer edition “Lidsky summer kvass” was created especially for the hot season.  The drink contains birch sap and natural lemon extract, which provide a refreshing light taste.

The agency was challenged to develop a label that would demonstrate the features of the product and would distinguish it from the basic SKUs of Lidsky kvass.

The solution was a minimalistic pattern.  It refers to the image of a birch trunk and sets the visual rhythm, drawing attention to the packaging.  The juicy illustration tells about the taste of the product.  Whereas the combination of the white and green create a feeling of chillness and freshness, so desired on a hot summer’s day.

Inna Vasilevich, Lead Manager, Lidskoe Pivo OJSC:

“The launch of the new product is excellent.  Despite the fact that we support it minimally, because this year the main communication is dedicated to the redesign of the main line and the centenary of the brand.  Summer kvass sells itself from the shelf.