The beer and the cherry: a packaging design for a new Heineken product

The Heineken company in Belarus has brought to market a Radler novelty. Zlatý Bažant Radler Cherry is a light cherry-flavored beer cocktail. The branding agency AVC was engaged in label design and maintenance in print.

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In the design it was important, on the one hand, to maintain continuity with existing products of the Radler line, on the other, to create a bright new product in the segment.

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About project
Client

Heineken

Services

Package design.

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