Such a journey! The largest retail chain «Magnit» opens a new thematic superstore in Krasnodar
The main goal of the development is to rethink the usual format, to create a design concept that will evoke positive emotions and mood, enrich the shopping experience and inspire new purchases.
The subject matter of project – travel by different types of transport.
The concept is based on the idea of an adventure with a guide character - the bulldog Pelmen. He accompanies buyer in the departments and, with the help of communications, talks about the fascination of travel by air, sea and land.
The trading floor contains various elements that reveal the essence of the chosen subject matter.
A 2-car train, inspired on the unique Wuppertal Schwebebahn, runs along the section of the motorized aerial track.
A cabriolet was chosen as the car installation, its route is depicted on the walls in the Own Production area.
The system of navigation signs has been developed.
Activations are also thought out for the smallest buyers: you can measure growth, go through a maze, or just laugh in a crooked mirror.
The design of the freezing zone is played through the light installation of the mountains, and the northern motives seem to hint: this is the coldest place in the hypermarket.
In the Vegetables and Fruits section, there is a three-dimensional figure of Dumplings, with which you can take a memorable selfie.
Among the original art objects is a mobile balloon that slowly rises to the very roof of the superstore, and then slowly descends with its brave balloonist in a basket.
Dolphins frolic in the sea waves over the superstore ticket offices, accompanying a white steamer. But bright beacons point the way to loyal Magnet buyers.
Until new travels!
You can watch the journey in motion here: https://youtu.be/fzLDzy3z318
AVC has developed the concept and detailed design of thematic media. The Nikoengineering team was the partner in the field of technical solutions.
http://www.nikoengineering.by
Project illustrator - Ekaterina Martinovich
