Sochnyj perekus. Design development for a new flavor

«Sochnyj perekus» is a fruit dessert for preschool and school-age children made from 100% natural ingredients. It has no added sugar, only the natural sweetness of fruit - a total benefit for the growing body.

Banana and strawberries are some of children's favorite flavors, and their collaboration is the hit of the season!


The berry red as a background was chosen for a reason: this is the color of the brightest ingredient - strawberries. The brand character Kus’ eats juicy fruits with an appetite. The hunt for banana, strawberry, and apple has begun.

The design emphasizes a new flavor intended to lead the entire product line.






Maxim Lesovsky, Brand manager Oasis Group JLLC: 

«I would like to express my sincere gratitude to the team that worked on the project! Thanks to their rich experience in working with FMCG-brands and deep expertise in package design, the project was realized in the shortest possible time and in full compliance with the brief».

Project team:

Vlad Dolzhevsky — Art director

Irina Shebeko — Designer

Alexey Litvinovich – Designer

Ilya Pushkar — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Account manager

About project

Package design.

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