Sochnyj perekus. Design development for a new flavor

«Sochnyj perekus» is a fruit dessert for preschool and school-age children made from 100% natural ingredients. It has no added sugar, only the natural sweetness of fruit - a total benefit for the growing body.

Banana and strawberries are some of children's favorite flavors, and their collaboration is the hit of the season!

Solution:

The berry red as a background was chosen for a reason: this is the color of the brightest ingredient - strawberries. The brand character Kus’ eats juicy fruits with an appetite. The hunt for banana, strawberry, and apple has begun.

The design emphasizes a new flavor intended to lead the entire product line.

«I would like to express my sincere gratitude to the team that worked on the project! Thanks to their rich experience in working with FMCG-brands and deep expertise in package design, the project was realized in the shortest possible time and in full compliance with the brief».

Project team:

Vlad Dolzhevsky — Art director

Irina Shebeko — Designer

Alexey Litvinovich – Designer

Ilya Pushkar — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Account manager