“Sochnyiy” limited edition

This year “Sochnyiy” have decided to demonstrate special care and launch the packaging in limited edition. Its concept and design were developed by AVC.

The idea “We make a feeder together” develops a creative brand platform “In the house where the love lives”, which is that each house, where “Sochnyiy” appears, is filled with love. The new packaging shows brand’s friendly aspect and offers to share the warmth of the house with those who need it so much. The package contains step-by-step instructions for creating a feeder, an interesting fact and feed options which birds like.





About project

Oasis Group


Copywriting. Package design.

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