SHULZ 2025: Ten Ways to Make a Statement
A collection of thematic and symbolic color concepts for SHULZ bicycles (2025) by AVC.Inspired by the city — its rhythm, design, style, fashion, and people.
A bicycle is more than just transport — it’s a part of visual culture that tells stories of urban life, freedom, and individuality.
AVC created ten unique designs for SHULZ — ten ways to make a statement without saying a word.
From the understated elegance of British Heritage to uncompromising Urbanism.
From the warm nostalgia of the ’70s to the rebellious energy of Memphis.
From the Urban Jungle to the iconic Gulf Racing colorway.
We sought a balance between brand recognizability and personal expression. The collection speaks all languages of style: minimalists hear simplicity, detail-lovers — expressiveness.
The result: SHULZ gained not just a new color collection, but a powerful brand tool — a vivid, adaptable visual language
that strengthens the brand’s character, unites aesthetics and functionality, and opens dialogue with a new, style-conscious audience.
By the way, the 2026 collection is already in production — but more on that soon…
Project team:
Ilya Pushkar — Art director
Irina Shebeko — Technical director
Yan Ignatovich — Designer
Yuliya Kostyukevich — Designer, Illustrator
Olga Oleinik — Managing partner, Creative director
Natalya Elinskaya — Account director
Anna Vasiukovich — Project manager
