Maryino. #necessarything

Maryino products are high quality, tasty and easy to prepare. Easy to prepare in the oven, frying pan or microwave, they are suitable for a variety of dishes and different occasions – from a large family dinner to a 100% healthy snack. 

The agency's task was to develop a design of modern merchandise that would increase the recognizability of the Maryino brand and create the right associations.

Maryino products are always at hand and are an integral part of everyday life. The hashtag #necessarything was chosen for the campaign, emphasizing the value and practicality of things. We don't give useless souvenirs – we choose only Necessary Things. Additional communications "singing tea", "carrying things", "charging" revitalize the brand, making it closer and friendlier to consumers.

Our team has designed a multitude of media. In addition to classic shoppers and thermal mugs, among the proposed branded items there were picnic plaids, cooler bags, chargers, speakers and other really necessary things. 








Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yuliya Kostyukevich — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager

Konstantin Oleinik — Creative strategist