«Mama svarila kompot». Complex development of AVC brand compotes from Slutsk

One important macro trend today is the growing interest in natural products with a local attachment.

The word COMPOT in itself evokes the warmest memories of childhood, of a delicious and healthy homemade product. We intensify this association, because our berries and fruits ripened in Slutsk garden, and this region is full of magic and natural power.
Creating the design, we were inspired by the poetry of the garden, the talent of the people who work on this land. We imagined the mysterious creatures in Alena Kish's drawings (she is from these places) as guardians of the garden. So, in the design appeared wonderful bird-berries, which sing about worldly "mother's wisdom," ironically playing with phrases from folklore.

«Mama svarila kompot» is a drink from childhood, from Belarusian berries and fruits!

Project team:

Vlad Dolzhevsky — Art director

Alexey Litvinovich — Designer

Irina Shebeko — Designer

Ilya Pushkar — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Account manager

Anastasia Sokolovskaya — Copywriter

Ekaterina Martinovich — Illustrator
About project

Brand strategy. Naming. Copywriting. Logo. Package design.

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разработка логотипа