Loventa. Ice cream cake is the perfect dessert. Design development for a line of double layer cakes

The LOVENTA brand specializes in ice cream cakes. Two new flavors are bilayer cakes with unique combinations: almond-pistachio-chocolate (marzipan-flavored ice cream filled with grated almonds and pistachio crumbs and chocolate ice cream with milk-chocolate filling) and strawberry-raspberry-blackberry (berry-flavored ice cream and blueberry cheesecake ice cream decorated with dried raspberries). A whole range of flavors in one package!

In the future we plan to expand the line with new flavors and packaging formats.






The new brand design had to reflect the aesthetics and delicacy of gourmet desserts. It is important that Loventa ice cream cakes are associated with the holiday atmosphere.

The pastel colors of the packaging were chosen to reflect the flavor characteristics of the ice cream, creating associations with tenderness and refinement. The deep black color used to highlight the spectacular foodzone adds contrast and makes the product attractive on the shelf. A photo shoot was conducted to capture the appetizing foodslides.

Such a dessert is a pleasure to take with you on a visit. 



Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Julia Kostyukevich — Designer

Yan Ignatovich — Designer

Olga Oleinik — Managing Partner, Creative Director

Natalia Elinskaya — Account director

Anna Vasiukovich — Project manager