LIDSKAE LID SUPER FRESH. Development of package design for a new type of beer

LIDSKAE LID is a line of light beers, recently supplemented with a new variety. LIDSKAE LID SUPER FRESH is a light beer with light citrus-spicy notes in its flavor. 

Our team had a task to develop a design that would convey the extra-fresh flavor of the new variety and at the same time maintain continuity with the main variety of the LID line.

For the background of the label, a silver color with a frost pattern was chosen, emphasizing the freshness of the product. The graphic element on the necklace symbolizes the citrus notes in the taste. 

The developed design in structure is a logical continuation of the LID line, the design solutions on the background well emphasize the flavor features of the product.









Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Veronika Nesteruk — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager