How to remain being recognized and to attract new buyers: restyling of TM Econom Market

Econom Market is a trademark in the “Santa Bremor” portfolio represented by food for the economy segment. The range of "Economy Market" is represented by product lines of herring, surimi, ravioli. The existing brand design hasn’t been changed for 10 years, so the need to upgrade it has appeared. The branding agency AVC has restyled the brand.

The target audience of the trademark is consumers who choose products based on price criteria, who are not ready to overpay, but even during crisis eager to buy products that inspire confidence and correspond to their values.