FRUDOZA VEGAN. Design development for a new vegan dessert in the FRUDOZA brand portfolio

FRUDOZA is a modern ice cream brand of the most unusual and vibrant flavor combinations. Today, as vegan alternatives are becoming more and more popular, the brand's portfolio includes a dessert for vegans based on oat milk.

The line of delicate frozen whipped desserts comes in three flavors: strawberry, pistachio, and vanilla.

The green-colored kraft cups are the perfect solution for packaging vegan products. Inside each cup is a handy wooden spoon. The choice of color and material creates associations with naturalness, health and environmental awareness. The large logo on the packaging makes it easy to identify the products as belonging to the vegan category, simplifying the choice for consumers.

The main visual-communication unit featured on both the label and the lid ensures that the packaging works effectively in both vertical and horizontal positioning. This allows the manufacturer to display products on store shelves without losing visibility and remain attractive to consumers.








Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Elizaveta Marushko — Designer

Veronika Nesteruk — Designer

Anna Meleshkina — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager