From Belarus with love: ice-cream packaging design

The company “Morozproduct” established export of products and entered the Russian market. The agency had been tasked to design the packaging for the ice cream line which would help to clearly identify the Belarusian origin of the product with symbols (or other means) understandable to the Russian consumer.

The color solution in the colors of the national flag, openwork Belarusian ornaments and friendly cows help the product to stand out leaving no place on the niche for competitors.