Fresco Bellissimo – all layers of taste

“Morozprodukt” company has introduced a brand new ice cream — Fresco Bellissimo. AVC has developed packaging & logo design.

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Fresco Bellissimo – premium segment line of ice cream with a natural fillers. Italian name sets up the product character and visual solution for packaging. Premium and rich taste was underlined with usage of the specific color segment (black, chocolate, gold). 

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Key design feature — focus on the product. Food zone has been implemented with the help of appetizing illustrations, were we’ve managed to show all the layers & textures of the elegant dainty.


About project



Naming. Logo. Package design.

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разработка логотипа