Emphasizing the quality and Belarusian origin: packaging design for “Prostokvashino” curd

“Prostokvashino” is a strategic dairy brand of DanonBel company. It is one of the five leaders of the Belarusian dairy industry. Products are manufactured in Belarus and are distinguished by their quality.

Expanding the curd line, the manufacturer turned to AVC agency to design the packaging for new positions. It was necessary to keep the brand awareness, while emphasizing the taste, freshness and Belarusian origin of the product.

A large demonstration window has become an important design element. It focuses on the delicious contents and gives the buyer to make sure the quality of the curd is good. The brand constants, such as the character, stripes and the illustration of the village, are responsible for awareness. The illustration of the village, however, was finalized by adding details that refer to Belarusian origin: storks, cornflowers, the ornament and even the direction-indicator with the name of the manufacturing city – Gorky.

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