Efferrippe is a new drug in the Vitus Pharm portfolio

The unique properties of Effergripp allow you to effectively fight infectious and inflammatory diseases, the symptoms of which are fever, chills, headache, joint and muscle pain, nasal congestion and sore throat.

The product is presented in the form of effervescent tablets and is available in three different flavours - lemon, honey and oriental spices.

To accentuate the attention of customers and convey the benefit of this product, AVC has developed a unique design that is in line with the highly competitive environment.

The box is complemented by a takeaway element that helps to reinforce the product's on-shelf appeal and increase its brand area. The logo, accompanied by graphics associated with the dissolvable tablet, helps convey the essence and purpose of the product. The colour scheme, including light tones and bright natural accents, creates a sense of safety and comfort. Each product flavour has its own colour code and stylish illustrations, making it easier for customers to find the right pack in the range.





Project team:

Nikita Panin — designer

Elena Sinelnik — designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director