Development of actual design strategy for pharmaceutical distributor
Grand Pharm, the market leader in pharmaceutical distribution in Uzbekistan, presents its new service platform Grand Pharm Platform. AVC developed a new logo and corporate identity elements for it.Grand Pharm Platform (GPP) is Uzbekistan's first online marketing platform providing a full range of services for effective cooperation between pharmacies and manufacturers across the country.
Task:
To develop an identity and new design strategy for the GPP brand in continuity with the parent brand Grand Pharm.
Solution:
The new logo maintains graphic and color continuity with the parent company while building new emotional and associative connections. Volumetric styling elements reflect modern trends and GPP's technological sophistication.
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Project team:
Ilya Pushkar — Art director
Irina Shebeko — Technical director
Veronika Nesteruk — Designer
Anna Meleshkina — Designer
Olga Oleinik — Managing partner, Creative director
Natalya Elinskaya — Account director