Comprehensive renovation of the corporate identity of United Pharma Laboratories
United Pharma Laboratories develops innovative products in the field of female and male reproductive health. Its portfolio includes five products: Actifert-Andro, Actifert-Gino, Actifert-Gel, Bonoferlat and Detrimarin.Our agency was invited to develop a comprehensive update of the company's corporate identity, media system and create a brand book with fixing the changes.
We proposed the following solution: to make changes to the brand colour scheme by selecting colours for each product and developing a pictogram system. We also modified the logo system for all products and defined font constants. An additional style-forming element of the brand was developed - a corporate pattern created on the basis of background gradient and corporate gradient circles. As a result, the entire updated style provides a unified perception of the brand.
The new visual strategy developed by us was used in the design of the company's website, exhibition stands, presenters and other style media.
Project team:
Ilya Pushkar — Art director
Irina Shebeko — Technical director
Elizaveta Marushko — Designer
Alexey Litvinovich — Designer
Yuliya Kostyukevich — Designer
Anna Meleshkina — Designer
Olga Oleinik — Managing partner, Creative director
Natalya Elinskaya — Account director
Anna Vasiukovich — Project manager