Comprehensive renovation of the corporate identity of United Pharma Laboratories

United Pharma Laboratories develops innovative products in the field of female and male reproductive health. Its portfolio includes five products: Actifert-Andro, Actifert-Gino, Actifert-Gel, Bonoferlat and Detrimarin.

Our agency was invited to develop a comprehensive update of the company's corporate identity, media system and create a brand book with fixing the changes.
We proposed the following solution: to make changes to the brand colour scheme by selecting colours for each product and developing a pictogram system. We also modified the logo system for all products and defined font constants. An additional style-forming element of the brand was developed - a corporate pattern created on the basis of background gradient and corporate gradient circles. As a result, the entire updated style provides a unified perception of the brand.

The new visual strategy developed by us was used in the design of the company's website, exhibition stands, presenters and other style media.
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Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Elizaveta Marushko — Designer

Alexey Litvinovich — Designer

Yuliya Kostyukevich — Designer

Anna Meleshkina — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager
About project



Brand strategy.

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